three simple concepts in marketing, product design and customer service

Создано 2022-09-01 · Обновлено 2023-04-22

We’ve covered a slew of ideas in this chapter, but in the end, it all boils down to three simple concepts that you can stick in your pocket:

• Marketing
  • Be aware of how people perceive your software; it determines whether they even try it out.
• Product design
  • If your software isn’t easy to try, fast, friendly, and accessible, users will walk away.
• Customer service
  • Proactive engagement with long-term users affects your software’s evolution and user retention.

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