the marketer represents the antithesis of engineering culture

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Because, as programmers, the marketer represents the antithesis of engineering culture. We’re obsessed with truth. Either the code compiles or it doesn’t; the software has a feature or it doesn’t; it solves a problem or it doesn’t. We don’t “spin” our descriptions of the world; we state the facts and then work to change them. We look at the marketing guy and all we see are lies, and we don’t like being lied to. We want order, predictability, and accurate statements when it comes to making decisions

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