narrative for written communications

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Start with the conclusion. Particularly in written communication, folks skim until they get bored and then stop reading. Accommodate this behavior by starting with what’s important, instead of building toward it gradually. Frame why the topic matters. Typically, you’ll be presenting on an area that you’re intimately familiar with, and it’s probably very obvious to you why the work matters. This will be much less obvious to folks who don’t think about the area as often. Start by explaining why your work matters to the company. Everyone loves a narrative. Another aspect of framing the topic is providing a narrative of where things are, how you got here, and where you’re going now

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