create value - not capture

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Before I started to write this book, I wouldn’t have described myself as a minimalist entrepreneur. I would have said I was a founder committed to a new kind of startup, one that prioritized profitability over growth and positive impact over moving fast and breaking things. Instead of capturing as much value as possible, I was determined to create as much value as possible for our customers and our community.

Link:: The Minimalist Entrepreneur

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